Selling Music to L Brands Employees

One of my new year goals is that of setting up a music shop. I have always had the desire to run a music shop, and this seems to be the year when I will be actualizing that desire. It is an enterprise where I will be selling recorded music, as well as musical instruments and spare parts for musical instruments.

The location I have identified for my music shop is close to the local L Brands store. This means that the L Brands employees (or associates, as they are referred to at are likely to be among my key customers, if things go as planned. The other people who come to shop at the L Brands store are also likely to be among my key customers. I am also planning to advertise widely, on both social media and traditional mainstream media, in order to get even more customers for my music shop.

I have already undertaken feasibility studies for my music shop business. Part of the feasibility study entailed trying to sell music to the L Brands employees (who are among the customers I will be targeting). So I just posted a banner, close to the L Brands store gate, inviting the L Brands employees and their customers to visit my website and download some music from there, at a small fee. The objective was to see how many of them would heed the message in the banner. And the response turned out to be amazingly good. Within a couple of weeks, more than 200 L Brands employees had visited my music selling site, and 15 had actually paid and downloaded the music from there. That state of affairs gives me confidence that my business idea of selling music to L Brands employees is viable. In any event, other than the L Brands employees, I am also targeting the people who will be coming to shop at the L Brand stores. Those alongside the people who will be popping into my store after coming across my social media and mainstream media ads. I simply don’t see how this business can fail.

Shopping for Music at L Brands!

L Brands is a clothing store chain. That someone would go to shop for music there sounds crazy. Yet that is exactly what I set out to do, last week. You see, I am a musician, and I specialize in composing/writing songs for other singers. And as anyone who has ever tried to write a song will tell you, the hardest part in the music composition process is that of getting inspiration. That is why artists are known to engage in all manner of eccentrics, as they search for inspiration. It is against that background, then, that I ventured into one of the local L Brands outlets, to ‘shop for music’ (as in, to look for inspiration). I reckoned that while at, I could also buy a shirt or two for myself.

Just as I was entering the L Brands store, I encountered a woman and her two children – spoilt brats for sure. I couldn’t help noticing how much of a hard time they were giving her. Perhaps I could get inspiration for a song from that incident? So I thought to myself. A song about brats — the lyrics even started to flow in mind.

In the first section of the store I ventured into, I found a couple of young ladies holding hands while playfully admiring the dresses on sale. Best friends perhaps? Or they could even be sisters. Still, they had a certain aura that somehow caught my attention. Perhaps I could craft a song out of that experience? Perhaps, indeed.

At the checkout counter, I found the cashier deeply distracted. Peeping through the corner of my eye, I could see that she was struggling to access the L Brands’ aces etm login page on her smart-phone. Was she trying to see when she was scheduled to be off-duty? Or was she trying to see how big her next paycheck would be? Of course, I couldn’t ask her – but I thought that perhaps I could craft a song from this experience too. Perhaps the title of the song would be ‘my next paycheck’ or ‘my next off-day’? I could feel the lyrics already starting to flow in my mind.

Then I stepped out of the store.

Looking back, I had gotten quite a few viable ideas for songs at the L Brands store, just as I had set out to do.