One of my new year goals is that of setting up a music shop. I have always had the desire to run a music shop, and this seems to be the year when I will be actualizing that desire. It is an enterprise where I will be selling recorded music, as well as musical instruments and spare parts for musical instruments.
The location I have identified for my music shop is close to the local L Brands store. This means that the L Brands employees (or associates, as they are referred to at www.associateresourcesetm.com) are likely to be among my key customers, if things go as planned. The other people who come to shop at the L Brands store are also likely to be among my key customers. I am also planning to advertise widely, on both social media and traditional mainstream media, in order to get even more customers for my music shop.
I have already undertaken feasibility studies for my music shop business. Part of the feasibility study entailed trying to sell music to the L Brands employees (who are among the customers I will be targeting). So I just posted a banner, close to the L Brands store gate, inviting the L Brands employees and their customers to visit my website and download some music from there, at a small fee. The objective was to see how many of them would heed the message in the banner. And the response turned out to be amazingly good. Within a couple of weeks, more than 200 L Brands employees had visited my music selling site, and 15 had actually paid and downloaded the music from there. That state of affairs gives me confidence that my business idea of selling music to L Brands employees is viable. In any event, other than the L Brands employees, I am also targeting the people who will be coming to shop at the L Brand stores. Those alongside the people who will be popping into my store after coming across my social media and mainstream media ads. I simply don’t see how this business can fail.